Superplastic is a character-based entertainment and product company. They make limited edition artistic toys, clothing, games and animations based on characters created in collaboration with some of the world's greatest artists.

They believe that getting everything we want, instantly and with little effort, kills beauty. When every product, song and video can be purchased and downloaded at any time, there is nothing left to covet. Nothing is precious.

Superplastic was founded on the principle that effort and scarcity are intrinsic components of value. They appropriate the tools of media and mass production to create limited edition works of art for a limited audience. Producing everything in small batches means we can afford to take risks and create unique things that our fans and customers love.

Superplastic was founded by artist and entrepreneur Paul Budnitz (Kidrobot, Ello, Budnitz Bicycles). Legendary toy artist Huck Gee is in charge of art and production. They are located in Burlington, Vermont.